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Small Business IT- What you need to know and where to begin. – Step 4: Logo

Now for the LOGO step. This could be the most expensive step (or not), depending on the options you choose. This is what you will use for branding. This is important because it is the way people will begin to recognize who you are and what you do. It could change as you go.  You can design one yourself. A lot of people just grab a word art and use it. You need to be careful using some of these because of copyright. There are a lot of rules and you just need to make sure you are following them.  If you are one of the many less creative people, or someone who does not want to deal with designing your own logo, you can have someone do it for you. There are many options to choose from. When I did my logo, I chose to use 99designs. Yes, it cost more than some, but that is the way I chose to go.  It was about $200, and I now have the copyright for my logo.  There are other places you can get logos and their prices vary.  FIVERR is another good place to get help.  You can have a friend draw one for you.  Whatever you choose to use, remember that it is important for you to choose a logo that is suitable for your line of work and business.

 

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